Each website consists of an html code that is not visible to visitors but is recognized by search engines. First of all, the core of the code should be clean and fast. In the optimization process for search engines, we create meta tags, open graph tags, rich snippets, and sitemap, while installing Google's Webmaster Tools and other tools that help us to fine tune the result.
Other important factors that make up your website's ranking are responsive design and speed. For the last one, besides the architecture and the integrity of the page code, a fast server and the usage of CDN (Content Delivery Network) are required. Google also rewards the use of secure protocol (https), even if your site is not an e-shop.
If your website is built by us it already follows all the best practices and our servers meet all specifications (speed, free cdn and https etc.).